Trisha Baker

Recent Posts

CUs are doubling down on the Latino and immigrant market

The directors who make a difference

The hidden growth strategy small credit unions are missing

Stuck credit unions have a lending problem

I Get Up Again

Growth Without Drift: The Board’s Role in Protecting Culture During Expansion

Why Developing Latino Credit Union Professionals Is Mission-Critical for Our Future

When Vendors Say “Merge for Growth” — Why Merger Isn’t Always the Right Answer for Growth

I might be your target member

Watch: Scott Butterfield Recaps the Small Credit Union Roundtable at ENGAGE 2026