Category: Member Experience

I might be your target member

Man holding woman on his back with both of their arms outstretched at their sides.

January 7, 2026 by Tom Sakash As someone who works with organizations to help them develop strategies for reaching and resonating with consumers, while ALSO being a consumer myself, I admit it can be challenging sometimes to separate my own preferences from what the data says most consumers care about in a financial institution. For […]