Alejandra Seluja has worked with credit unions of all asset sizes throughout the United States. Her work is focused on developing programs and services to support credit unions in their outreach to immigrant communities. This includes Community Development Financial Institution (CDFI) certifications, recertifications, grant management and compliance and grant writing, as well as organizational assessments and strategic review of operations to ensure readiness of credit unions for serving immigrant communities. Prior to focusing on consulting, Alejandra led a full-service bilingual branch concentrated on providing mainstream and alternative financial services to new immigrants. Through her vision and leadership, this branch continues to be the fastest-growing branch in the credit union.
Alejandra also led the National Federation of Community Development Credit Unions’s national initiative to create financial inclusion for immigrant members, and was the field researcher for the study “BEYOND FINANCIAL ACCESS: Striving for Deeper Immigrant Financial Inclusion,” a study to better understand how to reach immigrants and how to help them use financial products and services at the credit union to build greater financial stability.
Alejandra’s passion for credit unions expands beyond the United States, having also participated in the 2012 World Council of Credit Unions immersion program in Guatemala.