What if digital-first isn’t enough?

Woman sitting at desk holding cell phone sharing screen with woman on other side of desk.

October 10, 2025 by Scott Butterfield For the past decade, credit unions have heard a consistent message: to attract and retain younger members, go digital-first. Invest in mobile apps. Streamline online account opening. Deploy interactive teller machines. The assumption? Millennials and Gen Z demand seamless digital experiences, and if you build it, they will come—and […]